How Registering a Domain Can Cost Almost $2,000

Filed Under Geek, Scam on 2009-12-15, 16:46

or Why I Don’t Recommend Anyone Use Go Daddy

Go Daddy Parody Logo

I register a lot of domains. In fact so many ( around 285 286) that I have my own disease. I generally use DomainSite and recommend them (even though they don’t have an affiliate program). They’re simple, to the point and don’t have all the unnecessary bells and whistles. Plus they have bulk update tools which are essential for me. Only thing they don’t have is auto-renew, but I have domains to renew every month, so it’s just part of my monthly workflow. But this post isn’t about DomainSite, it’s about Go Daddy.

I don’t like Go Daddy. Plain and simple. I feel like they take advantage of people that perhaps don’t know much about domain registration, don’t care about customers, and have a bad reputation based on past behaviors. They’re famous for their upselling and the pushing of features you don’t need. It had been awhile since I’d actually checked out GoDaddy before swearing to never use them again, so I figured I’d give them a visit to see how they were these days. Nothing’s changed.

For the sake of this post, let’s pretend for a minute that I’m your everyday user that’s heard about this internet thing and I want to start my own website cause I heard you could make money blogging online. I’ve heard that you should have your own domain, so I’m going to go with edsinterwebsiteblog.com since everything else is already taken. I jump onto godaddy.com to register it and I’m greeted by a page with a hot chick that has nothing to do with domains and I plug in the domain name I want:

GoDaddy_Page01

Ed Note: Why in the world is this page so unbelievably busy?! GoDaddy’s use of “hot chicks” to sell domains and services just feels dirty. Wanna read a post where someone analyzes their poor UI?

After clicking “GO!” I’m greeted with the exciting news that “edsinterwebsiteblog.com is available! Just $10.69*” Great, that’s really affordable! Let’s get it. I’m smart enough to know that I don’t need all those other domains like .net, .info, etc. So I select edsinterwebsiteblog.com and add it to my cart and click to continue my registration.

GoDaddy_Page02

Oh noes, popup! Go Daddy says I could save money if I get a bunch of other domains. That’s silly, I know this trick. I click the little “No Thanks” at the bottom.

GoDaddy_Page03

Ed Note: Nice touch of making the “No Thanks” a link rather than something people are more inclined to click, like a button.

Normally at this point you’d be asked to create an account with Go Daddy and provide all your info and whatnot. For the sake of brevity and privacy I’m just using my pre-created account and skipping that part.

Great, I’m at the Registration and Checkout. I’m only seconds away from owning my own domain name! Apparently I have to pick some options first though. Let’s take a look:

GoDaddy_Page04

Registration Length: That’s great, 5 years for $10.69 sounds awesome.
Ed Note: Go Daddy conveniently baits and switches the customer with their low price which is just for 1 year, but they default to 5 years on this page

Certified Domain: I really want people to take edsinterwebsiteblog.com seriously, I should get it certified. It’s only $2.99 per year, that’s not that much.
Ed Note: What the heck is a Certified Domain? This “certification” is something that Go Daddy issues themselves. They are basically certifying that the Whois info is correct, which is a requirement of ICANN for ALL domains, not just certified ones.

Add Hosting: Oh, yes I need hosting! Deluxe is only $1.90 more than Economy? Check in the Deluxe box for $6.64.
Add Email: Go Daddy says I “will benefit tremendously” from having multiple addresses/mailboxes. Unlimited email address is only $2.50! Check.
Ed Note: Now is the time to note that there are cheaper hosting and email alternatives (we’ll get to them). But more importantly is Go Daddy’s shift from yearly pricing to monthly pricing.

Select Type of Registration: I’m being asked to choose between a Standard, Deluxe, or Protected registration. What does that even mean? All this domain stuff is sooooo confusing! Oh good, Go Daddy gives us this handy chart:
Private registration “Helps protect yourself from spam, scams, prying eyes and more by shielding your personal information from public view” – OMG, I need protection from spam, I’m sick of all those emails about making my love machine last longer.
Business registration – Well, I’m not a business, but it’s included in Deluxe which I’m already getting to stop the spam.
Expiration Protection “Protects your domain against loss due to credit card expiration or failure, outdated contact information and more” – Oh man, my credit card is going to expire some day, I better get this or I might lose my domain! Guess I’m getting the Protected registration.
Deadbolt Transfer Protection “Protects your domain against any accidental or malicious transfer” – I’m not very smart and I have accidents, so I’m glad I have this. I have no idea what this means, but accidental and malicious sounds bad. It’s probably like rental car insurance so I’m glad I’m getting it with the Protected registration.

Ed Note: I find it difficult to believe that Go Daddy charges for these features.
– A Private registration is an acceptable feature. DomainSite charges 50 cents for it.
– Expiration Protection seems like a no-brainer that should be included by domain registrars. Do you really think they’re going to let your domain expire without notifying you to renew it and pay them more money?
– Deadbolt Transfer Protection is basically locking the domain to prevent unauthorized transferring. This is a feature that all domain registrars should offer by default. DomainSite does.

Also interesting is how when you Add one of these registration types, the page changes so that you can’t switch it back.

Add SmartSpace(tm) – “Perfect for the home or business, SmartSpace™ is the fast, easy way to turn EDSINTERWEBSITEBLOG.COM into a Web site with all your favorite content.” That sounds great! I really don’t know anything about this AJAXHTMLPHPJAVAPAGE programming stuff. This sounds easy and it’s only $4.74. Added for the length of my domain!
Ed Note: SmartSpace appears to be a legit feature that Go Daddy offers. I have no idea what’s behind it, but it has a monthly cost associated with what is probably just a script that gets installed once when they setup your account? Also want to point out how they don’t show the price to “Match domain length”. Come on guys, it’s a little bit of javascript to check the registration length field and do some math to show the user what they’re going to be billed.

I click Continue and get excited that I’m almost done registering my new domain. Oh wait, I have more customizing to do? *sigh* Ok, what else do I need to do?

GoDaddy_Page05

Make your domain registration private! – Oh yes, this is easy, my sister’s boyfriend’s uncle had his identity stolen on the Internet so I don’t want my personal information out there. I definitely want private registration. I also want the Deluxe Registration because it “boosts traffic” to my site and I want everyone to read my site! I thought I had added privacy when I selected the Protected Registration, but I guess not. Adding Deluxe Registration for $9.99.
Ed Note: Why is this being asked again? Shouldn’t this be included in the Protected Registration we already selected for $14.99?

Clicking Add & Continue! Oh boy, even more customizing of my order! Let’s see, what do I want?

Customize - SSL Certificates

SSL Certificates – “Guarantee protection of your customers’ information!” – Well I don’t have any customers and this is expensive, so I guess I don’t need this. Whew, saved a lot of money.

Customize - Drive Traffic

Drive traffic to your Web site and increase online visibility! – I really want people to visit my website! I should Add Search Engine Visibility, it’s only $25.49 per year if I add it for all 5 years that I’ll have the domain. Oh wait, I can also get 12 months of Site Analytics if I go with Search Engine Visibility Premium. Let’s do that. It’s pricey, but you’ve got to spend money to make money online, right?
Ed Note: WTF is “Search Engine Visibility”?! Try this: Post a tweet with a link to your website, watch your logs and I almost guarantee you that within minutes you’ll have a search engine crawling your site. Better yet, get your friends to post links to your website on their sites. Boom, you’re indexed within days. And as far as analytics, if you’re not aware that Google Analytics is 100% free, well… [REDACTED]

Another interesting thing I noticed when getting screenshots for this post. If you scroll down and add Site Analytics before you choose Search Engine Visibility Premium, you’ll get charged for both when Site Analytics should be included in the former. (screenshot)

Customize - Quick Shopping Cart

Quick Shopping Cart – I’m not going to be selling anything on my site, so I don’t need this.

Customize - Join the Go Daddy Savings Network

Join the Go Daddy Savings Network – Hmm, I enroll for $9.99 and I get a $10 Go Daddy Gift Card in return? Sounds great! Let me just plug in my email address.
Ed Note: What is this? There’s no additional information on exactly what the Go Daddy Saving Network is. Do people really just blindly give their email addresses away like this? Oh, if you click on Help Me Choose it takes you to some additional pages where from what I can gather it’s an online coupon code site for members only. go Daddy says: “We’ve used our reputation as the world’s #1 domain name registrar to negotiate deep discounts for Savings Network members.” Huh, I didn’t know domain name registrar reputation had any pull with merchants. Oh wait, if by reputation you mean “ability to send customers” then it makes sense.

Customize - Blog or podcast

Blog or Podcast your news online with Quick Blogcast! – Oh, I want to blog, I guess I need this! I plan on being very popular so I should get Quick Blogcast Premium since my harddrive is 500GB. Hmm, I can’t get it for 5 years like my domain, so I guess I’m just doing 36 months for $16 a month.
Ed Note: Not sure exactly what this is, but I imagine it’s a combination of some scripts (probably WordPress for blogging) that setup a blog and/or podcast for you. Plus this appears to be where you are specifying the amount of space and bandwidth you’d like for your site. To give some sort of indication, Dreamhost (a web hosting company) gives you unlimited space and bandwidth for $9-11 a month depending on length of contract.

Customize - Go Daddy Site Surveys

Go Daddy Site Surveys – Oh I love surveys! I do them all the time on Facebook to see what kind of Buffy character I am. I definitely want to be able to make my own. Nuts, no 5 year option, guess I’m going with 36 months again. It’s only $2.84, that’s like half a cup of coffee that I get every day!
Ed Note: I imagine this is just a script install and database setup that should be a 1 time fee since there’s not really any upkeep to it.
One really interesting thing to note on this page is that after you click “Add to Cart” for each option, it disappears! You’re not giving an option to modify your choice on this page.

Ok, whew got those decisions made. I can’t wait to get started blogging and podcasting! Let’s click Add & Continue and pay for this baby.

HOLY SWEET MOTHER OF !#$(*#%!#$)%&*$@^*$#!% $1,855.10?!?!?!

Total: $1,855.10

Total: $1,855.10

On top of the simple used salesman sort of techniques, there are even more serious things to be concerned about with GoDaddy. Gordon Lyon setup NoDaddy.com to expose the behaviors of Go Daddy that should not be tolerated. Everything from holding domains for ransom, exposing personal information, and more.

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