Pabitra Kumar returns!

Filed Under SEO Callout on 2008-09-15, 12:00

Pabitra, the not-so-good SEO, is back and this time he has a new approach.

from pabitra to admin@[SITE].com
date Thu, Sep 11, 2008 at 2:11 AM
subject SMO Service

I am Pabitra Kumar, Marketing Manager

Advertising in online world is one of most inexpensive and highly effective way of promoting a business.

Along with SEO, we use social media to increase the sales exponentially and improve the image of our clients i.e. brand, re-brand there products/services. This would include optimizing the website and at the same time writing Articles, Reviews for the company and submit it to various places.

The benefit of Social marketing is that the stimulus comes from social networks rather than traditional marketing sources. Arriving this way, it bypasses the many filters we have developed to tune out commercial messages. Research has shown that a positive mention on a network can be much more powerful than any number of ads or commercial messages.

You’ll be surprised to see the Returns on investments. Each and every penny spent is calculable along with the amount of returns it generated.

Let me know if you are interested and I’ll present you with a proposal that would not only improve sales of your company but also brand your products.

Feel free to contact me in case of any enquiry.


Name :Pabitra Kumar
Post :Marketing Manager

“Please avoid taking printouts of the mails .Minimise paper, use E-mails.”
Fight against global warming.

Disclaimer: The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.

The above mail is in accordance to the Can Spam act of 2003: There are no deceptive subject lines and is a manual process through our efforts on World wide web. You can opt out by sending mail to and we ensure you will not receive any such mails.

Apparently the SEO market was not lucrative enough for him, so now he’s in the SMO, Social Media Optimization. He thinks that he can help me sell more things that I give away for free. It’s pretty apparent that this is a form email and that he hasn’t actually looked at my site. Or if he has, he’s horribly mistaken about it’s purpose and how it runs day-to-day. He mentions the benefits of “social marketing” and how it bypasses “filters”. Sure, that’s true to some extent, but many people these days can tell a fake social interaction online from a mile away. Besides, the site he is emailing about grew entirely out of social interaction amongst users online. It has been popular because I am part of the community it serves, I know the users, they enjoy the site, they tell their friends, they post links on their MySpace pages, etc. It’s an organic growth and not this sort of artificial social-marketing that Pabitra is promising.

It only takes one look at the domain that Pabitra’s email is from to see that this is not someone who has your user’s best interests in mind. It is filled with links to completely unrelated sites that are just trying to get better search engine rankings. He’s trying to game the system, and I hope Google cracks down on him.

I also like the nice touch at the end of his disclaimer that says this “is a manual process through our efforts on World wide web”. Sure, maybe you’re hitting “Send” manually, but I’m sure you just got my email address from a database that crawled whois information.

The next day he sent me a follow-up email:

Hope you are doing well.

Haven’t heard back from you, just wondering if you are interested in our services or not.

Let me know if you are interested and we can discuss this further.

I sent him an email back letting him know I’m interested in hearing about his “proposal that would not only improve sales of my company but also brand my products”. It should be interesting. I’m really hoping he comes back and says that he can offer me TMO (Twitter Marketing Optimization).