Lost Horizon Night Market: the Mission Impossible Truck
Filed Under Art, Events, Pranks, SF Bay Area | 2011-05-03, 10:58
This past weekend the Lost Horizon Night Market came to West Oakland. Tucked away in an alleyway next to a concrete mill, trucks opened up to the in-the-know public and created new and different experiences for everyone that attended. For those that aren’t familiar, the idea of the Lost Horizon Night Market originated in New York, but a San Francisco version has since been opened. In short, a number of customized box trucks (usually around 20) all gather in a predetermined location on a chosen evening. Some trucks serve food, others put on a show, but they all provide experiences of some sort to the patrons of the night. For both of the San Francisco Lost Horizon Night Markets I have been a proprietor rather than a participant, teaming up with Nelz, Matt, and others to run the Mission Impossible truck.
When we first started throwing around ideas for a truck for the Market, it was agreed that we wanted something low-effort but high-impact: something that wouldn’t take us hours and hours of work, but would still provide for a unique and fun experience for people. Inspired by the spy caper movies, we decided we would create a “laser field” that would protect “confectionery devices”, aka cupcakes. People would have to manuever their way through the lasers in order to rescue a cupcake. If they tripped a laser, they would be eliminated by the robot sentries. The lasers were actually orange strings with bells on them and the robot sentries were people hidden in the darkness with fully automatic Nerf rifles. Throw in a smoke machine and a black light to make the “lasers” glow and we were basically done.
The first time we ran the truck we quickly gained a line and spent most of the night trying to get people through the line and the experience. Additionally we didn’t really perfect our “pitch” since we had spent most of the time putting the truck together: painting wood, building guard booths, stringing bells, etc.
We decided that our goal this time was to not have a line. How to accomplish this? We would provide people with a task, some sort of small hurdle that they would have to complete before they even got a chance to get in the truck. Several ideas were tossed around about what sort of tasks we could ask people to do. I was very interested in making people interact with other people at the Market. I’m not sure who came up with the idea, but somehow a friend who was helping with another truck became our point person for these tasks. Since we had experience with Santa’s Little Secret Service, we were easily able to get into Secret Service mode, donning suits, earpieces, dark sunglasses, and a serious attitude. When people asked what our truck was about, my pitch went something like this (with a serious and straight face mind you):
“We’re guarding some highly unstable confectionery devices and we’re looking for people with the experience and dedication to help defuse these devices. However due to the inherent danger in this mission we need to make sure you’re up to the task. You will need to seek out the Man in the Mask. He will provide you with additional information.”
Most people would instantly understand and go off hunting for the Man in the Mask, who we had given a handful of silver marbles and carte blanche to give people whatever missions he wanted. To be honest, I don’t even know half of the stories Evan, our man in the mask, told people. All I know is that if someone showed up with a “high density spherical memory storage device” (aka a silver marble) and a good story about what they had to do to get here, we’d let them into the truck to try to get their cupcake.
Over the course of the night things got more and more complex as more people got pulled into the shadowy ruse. Evan would tell people to go find another person and ask them for a task. At first these other people didn’t even realize they were part of the Mission Impossible truck, but were quick to send the person on some sort of mission. People would return to our truck anywhere from a few minutes to an hour or two later after running around the Night Market, following detours left and right.
One group of 6 people returned with a dream stolen from the Dream Library truck. I quickly called all the other agents for our truck and escorted the group to the semi next to us, which just happened to be “The Jail”. We announced to the warden that they were charged with stealing dreams and needed to be locked up for their crimes. The group was put behind bars, and I ran off to the Dream Library to return the stolen dream. Upon my return to our truck I discovered that the group had broken out of jail and rushed our truck all at once! So many rules, shattered.
Another group, actually friends of a friend, were told at the very beginning of the night that they would want to experience our truck and they should get started on the mission early. At the end of the night they finally returned, with stories of being sent around to a number of different people, continuously wondering when it would all end and they would get into this mystery truck. I fessed up to them and told them that in all honesty none of the people involved with the Mission Impossible truck had a full picture of what was going on. In turn they told me stories of people stealing their marble, sending them to other truck to steal other objects, and getting pointed to one person after another for their next mission, and just a general state of confusion over the course of the night. As the market was coming to a close, we finally let them into the truck to run the laser course and get their cupcakes as they had surely earned them even if they had lost their marble.
Despite our efforts, at one point in the night we ended up with a line of about 4 groups deep. I had to make up something quick to stall. I explained to one group that there had been a serious laser malfunction and that they would need to find a red lighter, as red is the only wavelength of color that could successfully be used to repair the lasers. They rushed off into the darkness on the hunt. I turned to another couple, also ready to get in the truck. I told them that we needed a clean handkerchief. I don’t remember the reasoning behind the need for this object, but after a bit of arguing they too ran off into the night in pursuit. They returned with one of them wearing the bandana over her face. She told me that on their way back, she had started giving people tasks to do in order to get into the truck too! So much chaos, so much confusion, so much fun.
For the next Night Market, we won’t be doing the Mission Impossible truck again. It’s been done, perfected, and it’s time to move onto something new. However it was a great experience in just how much fun it can be to spark people’s excitement and provide a sense of adventure. A huge thanks to Nelz, Matt, Rochelle, Evan, and everyone else that helped make things interesting.
Video of San Francisco Before and After the Earthquake of 1906
Filed Under SF Bay Area, Video | 2010-03-08, 12:56
I love old footage of the early 1900s, especially of San Francisco. You may have recognize part of the above video with an unknown filmmaker’s trip down Market St from the Prelinger Archives. But I didn’t know there was a second film taken of the same trip down Market St a year later, after the Great Earthquake of 1906. Matt Lake combined these two films into what you see above, highlighting the significant change in Market St.
Help Save Defenestration, A Piece of San Francisco
Filed Under Art, SF Bay Area | 2010-02-22, 17:29
When I first moved to San Francisco, it wasn’t long before I found myself in front of Defenestration, admiring the flying furniture. It was one of those things that made me go “wow, there’s some really cool stuff in San Francisco, this city is great!” It wasn’t until recently that I truly realized the size of the impact this piece had on the community of San Francisco when it was built 13 years ago. Simone Davalos has a great write up on Laughing Squid about the piece and many of the people involved. I highly recommend a read.
That said, Defenestration is in danger. Many of the pieces had to be removed due to safety issues and repairing and replacing these pieces to restore the awesomeness of Defenestration is going to cost money. There’s a drive right now to raise the necessary $75,000 in order to save the piece. Donations are tax-deductible as they are sponsored by the Black Rock Arts Foundation. I urge you to donate whatever you can to help save this piece.
There is also going to be a fundraising/exhibit opening on Friday, March 5th from 6-10pm at the 1:AM Gallery. If you miss the party, you can still catch the exhibit on Defenestration through April 2nd, 2010. Please donate to help preserve some of the art that makes San Francisco what it is.
Call the Mayor Day – Feb 9th, 2010
Filed Under Art, Events, SF Bay Area | 2010-02-09, 14:41
I moved to San Francisco because of the art scene and the amount of all around fun you can have in this city. I now call SF my home for both me and my business. Unfortunately there is currently a “War on Fun” that is attacking the venues and events in our city. It is slowly chipping away at what makes San Francisco unique.
On Tuesday, February 8th you are invited to make your voice heard and help stop the tearing apart of the essence of San Francisco. From the Facebook event:
Before you say no, read this article.
http://sfappeal.com/culture/2010/01/whats-shaking-down-sf-venues-call-the-mayor-day-thats-what.phpCall Gavin Newsom and tell him we do not want our clubs and venues raided by the police department, and we seek better solutions to preserve SF Venues, Arts & Culture. Be sure to remind him you are a registered voter in the city of San Francisco.
Telephone: (415) 554-6141
Fax: (415) 554-6160
Email: gavin.newsom@sfgov.orgMany thanks to Debra Walker, candidate for dist 6 Supervisor for this idea, presented at Flux Summit on Jan 21, 2010 at the “What’s Shaking Down SF Venues” panel.
In addition to encouraging people to call from home, my friend Ani Niow is also a temporary phone booth being setup in front of City Hall that you can use to call Gavin from his doorstep.
If you’re not sure what to say, metaphorge has a good list of talking points.
image via SFAppeal
Join us on the SXSW Nerd Bird Flight
Filed Under Events, Geek, SF Bay Area | 2010-01-28, 13:18
SXSW Interactive 2010 is only a few weeks away. If you’re like us, you’re still procrastinating on buying plane tickets to Austin. If that’s the case and you’re flying from either San Francisco or Los Angeles, then you’ll want to book the following flights on Southwest. We’ll all meet up in Las Vegas for the second flight to Austin. If you’re flying in from somewhere else on the west coast, look to hook up with Southwest Flight 718 from Las Vegas.
If you’re flying from San Francisco (SFO->LAS->AUS):
3/11/2010 (Flights 674/718)
Depart 10:00am Arrive 5:25pm
If you’re flying from L.A. (LAX->LAS->AUS):
3/11/2010 (Flights 853/718)
Depart 10:30am Arrive 5:25pm
Southwest has an open seating policy (we all love ‘open’ things, right?) so all the geeks will be able to congregate on the plane, confusing other passengers by speaking in acronyms, websites, and snippets of code. Southwest does have a couple of planes that have WiFi service, but it’s not possible to know whether we’ll be lucky enough to snag one. Maybe we can get some strings pulled…
Thanks to @dotBen for starting this idea. He’s even got a Google Spreadsheet going with who will be on the plane and some FAQ. Dave McClure has also setup a Plancast.
Thunder and Lightning in SF
Filed Under Photography, SF Bay Area, Video | 2010-01-19, 17:34
The way that Twitter blows up during large thunderstorms, you’d think that lightning and thunder in the Bay Area is rarer than earthquakes. Well, I’m not sure of the stats, but it just might be. Early this morning I woke up gained some semblance of consciousness as thunder rolled through San Francisco along with storms that have continued on and off all day.
After seeing the flash of lightning and the sound of thunder half a dozen times, I decided to setup my Zoom H2 audio recorder and Flip video camera to see what I could capture. Only three minutes later lightning struck again. My Flip video camera isn’t quite up to the task of recording lightning, but you can see a flickr and hear the thunder (along with some guy on the street yelling). The audio recorder is slightly better at it’s job, picking up the echoing thunder as it traveled across the city.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
And of course, once the rain tapered off, it was up to the roof with a camera to catch the awesome light as blue skies returned.

Santa’s Defense Forces Engage in Operation Yule Storm
Filed Under Events, Pranks, SF Bay Area | 2009-12-24, 12:11
December 12th, 2009 – Santa’s Defense Forces (consisting of the 12th Nutcracker Regiment, the 103rd Sleighborne Division, and the Sugar Plum Service) converged on San Francisco, CA. The primary purpose of the mission: to protect Santa during the annual Santacon (aka Santarchy) gathering in SF. Additional orders included protecting other high value individuals such as Jesus and Frank Chu as well as spreading holiday cheer to civilians.
I was part of the embedded press corp and took photos and video of this highly successful mission. You can check out all my photos in the Operation Yule Storm set. I also highly recommend checking out the full mission report for Operation Yule Storm as well as the back-stories for both the 12th Nutcracker Regiment and the Sugar Plum Service.
Some live reporting on the scene during the Castro Dance Party:
And some of my favorite photos:
Help Support NIMBY!
Filed Under Fire Art, SF Bay Area | 2009-11-05, 14:26
NIMBY has been fighting a battle with the city of Oakland for quite some time now. It’s not an easy battle, and as you can guess it’s not a free one. While NIMBY makes some money via tenants paying rent, a large part of their fundraising comes from throwing events that the city is not currently allowing. In order to stay open and to continue to fight for the right to throw fundraisers, NIMBY needs your help.
Your support of NIMBY directly affects hundreds of us that use the space to build our art. On a personal level NIMBY is the home of Ardent Heavy Industries, aka Interpretive Arson. The existence of NIMBY means that our art has a place to live and grow! If you aren’t familiar with NIMBY (or even if you are), check out the video they put together too! Please help pledge whatever you can to keep things going!
Journey to the End of the Night Halloween 2009
Filed Under Events, SF Bay Area, Video | 2009-11-03, 17:39
The Halloween edition of sf0′s “Journey to the End of the Night” had a massive turn out. Well over 600 people showed up to play. There isn’t a final count as we ran out of waivers and maps for everyone and only 600 of those were printed. But regardless of the limitations, the getting kicked out of venues, and other hiccups, everyone had a great time. And I have to point out the best description of the event (via ombwah): At one point whilst ombwah was pouncing on a fleeing rabbit. A police officer asked me.. ” whats this, a Jump into the street and Die game?
Rather than playing in this dangerous game of dodge traffic and chasers, I spent the evening being one of those chasers to dodge and helping out at Checkpoint 3 (yes the one where we got kicked out of the garage). What follows is my proof submitted to sf0 (photos are also up on flickr as usual):
My evening started late as I scrambled to turn a briefcase into a backpack using only climbing rope and a carabiner. Success finally and I jumped on my bike to race down to Justin Herman Plaza, where a small group of eager players was already forming 30 minutes prior to the actual meeting time. I rolled around the corner to meet up with my fellow chasers. We were briefed, tied on pink ribbons, made plans and then disappeared into the night to stake out good places to ambush players.
Dressed in my white slacks, white jacket, and baby blue t-shirt I looked like an old vice squad officer on vacation from Miami. The nondescript black briefcase that looked like it could be either holding drugs, large sums of money, or divorce papers was a nice addition. Inside the briefcase was 2kg of candy, a pink ribbon, and a video camera. The plan was to pop open the briefcase in front of players and watch them scatter. That was the plan at least.
I locked up my bike and started wandering the streets, briefcase in tow. The first few players I encountered didn’t quite get it. I popped the briefcase, asked if they wanted any candy, they said “no thanks” and just continued walking to Checkpoint 1. One player did go for the offer of candy. After asking about any illegal additives, he reached into the briefcase, brushing the pink ribbon aside, grabbed some candy, said “thanks” and continued on to Checkpoint 1. Absolute failure.
I gave up on the briefcase ploy, tied the ribbon around my arm and just started yelling at people. The bus stop on the corner of the block was packed with people, every single one of them keeping an eye on me once my identity was known. There were many looks of confusions, often followed by a quick sprint away from me from other players. It seems that many of them either weren’t listening when the game was explained or didn’t see my chaser ribbon as I stood in the middle of a crosswalk, players streaming by each side of me as I yelled “I could tag every single one of you right now”. Fortunately for them I didn’t have the heart to tag someone only a few blocks from the start of their journey.
After feeling like Moses in a crosswalk, I decided visibility was what I needed. That meant more ribbons that would make it obvious that I was a chaser. After a 15 minute hunt for my misplaced bike, I headed back to the plaza to grab a handful of chaser ribbons from Sam. I affixed them to every part of my body and headed back out into the night.
I spent some time biking north of Market, and west of Checkpoint 5, hoping I’d run into those players that thought they were being sneaky taking a long way around to different checkpoints. Nope, either I was too far ahead of the pack, or they were taking more direct routes. I headed over to Checkpoint 3 to give them a hand.
While dismounting from my bike in the safe zone of Checkpoint 3, I saw a player approaching. I feinted as if I were going to give chase and he scrambled. Carrying my bike, I half-chased him down the block. He screamed “I’m in a safe zone!” to which I yelled back “Then why are you running?!” Light bulb went off, he stopped and I directed him to Checkpoint 3.
Up on the roof of the parking garage I found two agents pulling players aside, whispering questions to them and then zip-tying bells to their ankles and shows. As I attempted to figure out what in the world was going on, the parking garage security guy came up and told us we couldn’t use the 9th floor of the parking garage. Long story made short, security kicked us out and we setup shop on the sidewalk in front of the entrance to the garage. They were cool with this. The one security guy even stood at the doors and helped direct confused players to the line we had going.
Boy was there a line. At on point there were so many players in like that we had to give up asking questions and just started zip-tying ankles, one after another. I have no idea what 30-40 of the players that came through Checkpoint 3 looked like, but I could probably identify them by their footwear. I spent the next couple of hours at Checkpoint 3, watching as friends, familiar faces, and complete strangers came to get their manifests “signed” with a zip tied bell or the occasional sparkly pipe cleaner.
Then it was off to Noisebridge for the after-party where some players had already arrived after traversing the entire course in about 2 hours.
Film of San Francisco in 1958
Filed Under SF Bay Area, Video | 2009-10-23, 15:58
One of my favorite songs (“Alone in Kyoto” by Air) and my favorite city, San Francisco. How can you go wrong? The pairing of the music with the video gives me goosebumps.
Jeff Altman restores and posts old videos from his grandfather on Vimeo. He recently discovered that this one, labeled “Alameda 1958″, included some great shots of San Francisco at the time. Can’t wait to see more!










